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RenMoney

RenMoney sought to establish itself as the number-one destination for a seamless loan acquisition process in Nigeria. The company also set an ambitious target of securing 4,000 loan acquisitions, amounting to over a billion naira, through digital channels. Syracuse Africa was engaged to craft and execute a digital marketing strategy that would position RenMoney as a reliable financial backbone, meeting customer needs with ease and efficiency.

The Task.

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Seamless Loan Acquisition

The primary objective of the campaign was to position RenMoney as a top-tier provider of seamless and accessible loans, as well as achieve 4,000 loan acquisitions valued at over one billion naira through targeted digital marketing efforts.

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Our Approach

Syracuse Africa devised a multi-faceted digital marketing strategy to achieve RenMoney’s objectives by leveraging various tools and tactics to boost visibility, credibility, and customer conversions.

Brand Establishment & Positioning:

  • Developed a brand narrative positioning RenMoney as a financial lifeline for individuals across diverse circumstances.

  • Created relatable and impactful messaging that emphasized trust, speed, and accessibility in the loan acquisition process.

Full-Scale Digital Marketing:

  • Implemented comprehensive campaigns across social media platforms, driving awareness and traffic to RenMoney’s digital channels.

  • Deployed search engine optimization (SEO) to ensure RenMoney ranked highly for loan-related queries, driving organic traffic.

EPR & Media Relations:

  • Secured media coverage on high-performing platforms to build credibility and amplify RenMoney’s presence.

  • Published compelling press releases highlighting RenMoney’s services, success stories, and unique selling points.

Influencer Engagement:

  • Collaborated with micro and macro influencers to promote RenMoney’s offerings.

  • Influencers shared their personal loan acquisition experiences, building trust and encouraging their audiences to explore RenMoney’s services.

Email Marketing:

  • Created targeted email campaigns to re-engage past customers, nurture leads, and convert prospects into loyal users.

  • Highlighted RenMoney’s seamless loan application process and ongoing promotions.

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Results.

  • Achieved over 4,000 loan acquisitions within the campaign period, exceeding the billion-naira target.

  • Enhanced brand awareness and credibility through media coverage, influencer testimonials, and strategic digital marketing efforts.

  • Significant increase in website visits and social media engagement rates.

  • Higher rankings on search engines for loan-related keywords, leading to sustained organic traffic.

2.2m

Reach

7.9m

Social Media Impressions

800k

Website Visits

6m

Ads Impressions

Conclusion.

Syracuse Africa’s comprehensive digital marketing campaign successfully positioned RenMoney as the go-to destination for seamless loan acquisition. By combining brand positioning, innovative digital strategies, and targeted influencer partnerships, the campaign not only met but exceeded the client’s ambitious goals. RenMoney solidified its standing in the financial services sector, fostering trust and long-term customer relationships.

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