OPPO
OPPO Mobile, a leading global smartphone manufacturer, sought to establish itself in the Nigerian market. Their goal was to execute their first-ever phone launch in Nigeria and position themselves not just as a Chinese mobile phone brand, but as a globally recognized and trusted smartphone brand. To achieve this, they partnered with Syracuse Africa to develop and execute a comprehensive campaign that would create the desired brand perception and drive sales.
The Task.
Syracuse Africa developed a multi-faceted campaign strategy aimed at creating awareness, shaping brand perception, and driving sales for OPPO Mobile in Nigeria. The campaign included the following key components:
Our Approach.
Media Relations:
We established strong relationships between OPPO Mobile and key media outlets in Nigeria. We also secured extensive media coverage through press releases and media events.
Conclusion:
The campaign developed and executed by Syracuse Africa successfully established OPPO Mobile as a prominent and respected smartphone brand in Nigeria. By leveraging strategic media relations, influential partnerships, and robust digital marketing efforts, Syracuse Africa was able to create significant awareness and drive engagement for OPPO Mobile’s launch. The impressive performance metrics reflect the campaign's effectiveness in achieving its objectives, positioning OPPO Mobile for continued growth and success in the Nigerian market.
Celebrity and Influencer Partnerships:
We partnered with top Nigerian celebrities and brand influencers to leverage their reach and influence including notable partnerships with popular Nigerian radio personality and television host Toke Makinwa, Big Brother Nigeria Winner Laycon, and celebrity Tacha.
Results.
Laycon x OPPO Partnership Announcement
3.37k
Earned Social Mentions
(via Brand24)
66
Media Mentions
16.7m
Social Impressions
Tacha x OPPO Partnership Announcement
1.06k
Earned Social Mentions
(via Brand24 & tracked via hashtag)
194k
Social Media
Engagement
11
Paid Articles
7.9m
Social Impressions
109
Earned Articles