Dole
The Task.
Dole, a multi-functional fintech platform, aimed to leverage the high-activity “Ember period” (November and December) to boost its digital presence, increase engagement, and grow its user base. Syracuse Africa was engaged to develop a campaign strategy that would capitalize on the holiday season’s momentum, focusing on social media engagement, media coverage, and influencer partnerships to create visibility and drive user action.
Campaign 1: #DoleBlackFriday Campaign (November).
We capitalized on Black Friday’s popularity to drive awareness of Dole’s platform, emphasizing promotional offers and exclusive deals available to Dole users.
Our Approach
Syracuse Africa developed a comprehensive media and PR campaign focused on highlighting the dual benefits of the app revamp—both its aesthetic improvements and the enhanced functionality that customers would experience.
Social Media Engagement:
Deployed a series of posts and ads showcasing Dole’s Black Friday offers, using engaging visuals and captions to attract potential users.
Influencer Partnerships:
Collaborated with key influencers to promote the campaign on their social media platforms, encouraging their followers to explore Dole’s offerings.
Media Coverage:
Distributed press releases and engaged with online publications to amplify the reach of #DoleBlackFriday, further establishing Dole’s presence in the fintech space.
Campaign 2: #Dole5DaysOfChristmas Campaign (December).
We created a holiday-themed campaign that ran for five days in December, offering users exclusive gifts, discounts, and holiday promotions.
Our Approach
To maximize the campaign’s reach and effectiveness, Syracuse Africa implemented a multi-channel strategy focusing on social media and influencer marketing.
Social Media Engagement:
Shared daily updates on Dole’s social media channels, revealing a new offer each day to maintain excitement and encourage daily engagement.
Influencer Engagement:
Partnered with influencers who promoted the campaign and shared their experiences with Dole, building a connection with their followers.
Media Outreach:
Generated buzz through press coverage and online publications, keeping Dole’s brand visible and engaging in the lead-up to Christmas.
Results.
323k
Reach
20.4k
Engagement
4.8k
Website Clicks
3.7k
Follower Growth
Conclusion.
Syracuse Africa’s Ember period campaign successfully positioned Dole as a go-to fintech platform for holiday promotions, enhancing the brand's digital presence and drawing in new customers. Through creative social media engagement, strategic influencer partnerships, and impactful media coverage, the campaigns not only increased brand visibility but also fostered user engagement and growth.