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Amber

Amber Drinks Ltd., a newcomer in the energy drink market, aimed to establish itself as a brand that stands firmly by Nigerians. Seven months after its launch, the brand initiated the Amber Dey For You campaign to emphasize its commitment to supporting its audience and to solidify its presence in the competitive market. Syracuse Africa was engaged to develop and execute a digital campaign that would create awareness, shape public perception, and build a loyal customer base.

The Task.

Amber Dey For You

The objectives of the campaign was to increase brand awareness and visibility among Nigerians, shape a positive perception of Amber Drinks as a reliable and empowering brand, as well as maximize the reach and engagement of the Amber Dey For You campaign through digital and media platforms.

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Our Approach

Strategic Video Commercial Deployment:

  • The client-provided video commercial was split into a sequence and strategically deployed on YouTube.

  • Used unskippable ad formats to ensure maximum viewership and brand retention, achieving impressive reach and engagement.

Digital Media Buying & Social Media Promotion:

  • Conducted targeted ad placements across high-traffic online platforms to optimize impressions.

  • Promoted the campaign on social media, leveraging the hashtag #AmberDeyForYou to drive conversations and virality.

Radio Deployment:

  • Amplified the campaign through radio broadcasts, reaching audiences beyond digital channels and reinforcing the message across multiple touchpoints.

Data Collection and Analytics:

  • Gathered and analyzed campaign data to track performance and optimize results in real time.

  • Provided detailed reports on audience reach, engagement rates, and sentiment analysis.

Community Engagement via Hashtag Campaign:

  • The hashtag #AmberDeyForYou was prominently used across social platforms to encourage user-generated content, discussions, and reposts.

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Results.

4.5m

Social Media Impressions

2.3m

Youtube Ad Impressions

800k

Youtube Views

10

PR Mentions

Conclusion.

The Amber Dey For You campaign successfully positioned Amber Drinks Ltd. as a brand that resonates with Nigerians' energy and resilience. Syracuse Africa's strategic digital and media execution, combined with effective hashtag campaigns and audience engagement, delivered exceptional reach and visibility. The campaign not only elevated Amber’s brand presence but also laid a strong foundation for sustained growth and consumer loyalty in the competitive energy drink market.

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